
JournalismAI Academy
A training programme to help newsrooms leverage the power of artificial intelligence.
The JournalismAI Academy is a FREE online programme that offers a deep dive into the potential of artificial intelligence to journalists and media professionals from small newsrooms.
It is designed by the JournalismAI team at the London School of Economics and Political Science (LSE) and powered by the Google News Initiative.
The Academy has been a core programme of the JournalismAI initiative since 2021, training over 200 newsroom professionals from across the globe.
Building on the success of our first Latin America cohort, we are excited to launch the second edition of the JournalismAI Academy for Latin America. This year, we will again select 20 participants from the region.
The 5-week programme will start in May 2025, with a few changes. If you haven’t noticed yet, the programme is now called just the JournalismAI Academy. The goal is to widen the programme to more publishers with a more inclusive, regional, and non-English language focus.
Applications are now open, and the deadline to apply is 27 April 2025, at 11:59 PM GMT.
The programme combines a series of masterclasses given by experts working at the intersection of journalism and artificial intelligence with opportunities for discussion among participants. In addition to that, participants will be guided through the development of resources that can support their organisations’ AI-adoption journey during and after the programme.
The Academy is FREE for selected participants, thanks to the support of the Google News Initiative, which has been powering JournalismAI since 2018.
Please refer to the FAQs below for additional details on the structure of the programme, eligibility criteria, and how to apply.
Academy Timeline
FAQs
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The Academy is designed for journalists and media professionals working in any newsroom.
Fluency in Spanish is required to take part in the Academy.
For 2025, we are selecting 20 participants from Latin America from GMT-3 to GMT-8.
The ideal candidate already has a basic understanding of the potential of artificial intelligence and machine learning and works in a news organisation that has started exploring how to use these new technologies.
Candidates with different newsroom titles will be considered, but in the selection process, priority will be given to candidates who demonstrate the ability to influence the strategic adoption of AI in their news organisation to tackle journalistic challenges.
No coding skills are required to attend the Academy, nor are there any other technical requirements, other than a stable WiFi connection to participate in the live activities. We encourage journalists and media professionals from all backgrounds to apply.
The Academy is not for freelancers – you need to be part of a newsroom to benefit from the programme. The Academy is not for journalists based outside the LatAm region. Finally, the Academy is not for journalists who are not fluent in Spanish. -
You can submit your application via this link.
The deadline to apply for the JournalismAI Academy is 20 April 2025 at 11:59 PM GMT. -
The Academy is a 5-week fully-virtual programme, with five core modules, one introduction week, and one wrap-up week. Each module has a different focus:
MODULE #1 → Understanding AI & its Applications
In this module, we will focus on practical AI tools and their applications in journalism while providing a foundational understanding of key concepts like machine learning, neural networks, and NLP/NLG. Participants will learn how AI is used in newsrooms, analyze case studies of successful implementations, and gain insights into selecting and integrating AI tools into their workflows.
MODULE #2 → Data & Technology
In this module, we will focus on the importance of data and technology in AI implementation. We will discuss the types of data needed for AI processes and the tech infrastructure required to support them. Participants will also learn about data privacy and security concerns that must be addressed when implementing AI in journalism.
MODULE #3 → Generative AI for journalism: Best Uses
In this module, we will focus on exploring generative AI tools and mastering their efficient use in practical scenarios. We will delve into the techniques and strategies for optimising these tools, specifically focusing on crafting effective prompts.
MODULE #4 → Risks & Concerns
In this module, we will identify the risks and concerns associated with AI in journalism, such as bias, accountability, and transparency. Participants will learn about ethical considerations when using AI and explore strategies for mitigating the potential harms of AI in journalism.
MODULE #5 → From Ideation to Implementation
In this module, we will focus on ideation, exploring the different possibilities and scenarios where AI can be applied to journalism. Through brainstorming sessions and group exercises, participants will develop new ideas for AI tools that can enhance and support their journalistic work.
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The Academy will take place from May to June 2025.
The programme includes two sessions per week. Participants are expected to dedicate 4 hours per week to the programme across the 5 weeks:Live presentations on Tuesday (90 minutes)
Live workshops on Thursday (90 minutes)
Assignment to complete individually before the following meeting (~60 minutes)
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First and foremost, we ask participants to embrace the interactive and participatory nature of the Academy. The programme provides multiple opportunities to connect with experts as well as to develop a regional network of like-minded news innovators.
If selected, you must commit to fully participating in the online sessions, sharing your expertise with the other participants, and approaching the experience with enthusiasm, curiosity, and respect for your fellow participants. Participation in all the activities outlined above is mandatory.
In the application process, we ask for a letter of commitment from the management of the organisation that a candidate will represent at the Academy. If selected, you will be asked to sign a letter of personal commitment, in which you commit to attending all sessions and actively participate in all course activities.
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The Academy is coordinated by the JournalismAI team. Each module will be led by experts in the field of journalism and AI.
Module 1: Juan Ginzo, AI & Data Science Manager, News UK
Module 2: Fernanda Aguirre, Data Analyst, The Examination.
Module 3: Joaquin Saralegui, Senior Software Engineer & Product Manager, Chequeado
Module 4: Tomás Dodds, Assistant Professor in Journalism and New Media at Leiden University and a Faculty Associate at the Berkman Klein Center for Internet & Society at Harvard University
Module 5:Claudia Báez, Co-founder and former Director of Cuestión Pública
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Participants will leave the Academy with a practical understanding of the opportunities and challenges offered by AI technologies, examples of successful implementation, and the tools to set up an action plan to guide the development of AI projects in their news organisations.
Through engaging presentations and interactive workshops, the programme aims to empower participant’s professional development and enable their organisations to access AI adoption and implementation.
By the end of the programme participants will have:Improved their AI literacy and demystified AI buzzwords
Gained new perspectives from a multicultural, interdisciplinary environment
Improved understanding of the potential offered to journalism by AI technologies
Learned new methods and skills to experiment and prototype new ideas
Developed their thinking about the role of technology in journalism
Learned about a set of AI-powered tools available for news organisations
Developed a regional network of like-minded news innovators
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Thanks to the support of the Google News Initiative, the programme is entirely free for selected participants.
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Great question! Discovery is our introductory course on concepts related to the use of artificial intelligence in journalism. It’s self-paced and asynchronous - a great first step to get started with the topic. We’ve just completed the first edition in Spanish, and we’ll soon launch cohorts in other languages.
The Academy, on the other hand, is a specialised programme designed to support newsroom members who have the capacity to implement AI projects and guide them strategically. It includes live theoretical and practical modules led by experts in the specific topics and aims to provide a more personalised support to participants. It’s the ideal next step to continue your AI training journey after completing Discovery. -
Glad you asked! JournalismAI is a collaboration between Polis – the journalism think-tank at the London School of Economics and Political Science – and the Google News Initiative. Our mission is to empower news organisations to use artificial intelligence responsibly.
Find out more about our activities on our website, and sign up for our newsletter. -
If you have any questions about the JournalismAI Academy, please contact our Programme Manager & Engagement Lead, Ana Valacco, at ana@journalismai.info
Testimonials
Rocío Virginia Barquín, Product Manager, ADNSUR, Argentina
❝ The Academy's content is comprehensive yet accessible. It allows for new perspectives and ways of approaching our profession and our way of working as journalists, and at the same time, it generates the need to continue researching and experimenting with something new for our newsrooms. It changes how we approach our products and processes, forcing us to rethink them and extract something better from them. ❞
Josué Del Mar Sueros, SEO Content Editor, El Búho.pe, Perú
❝ The expectations surrounding Generative AI in journalism were overwhelming. After the academy, my perspective broadened, and both instructors and peers inspired me to experiment with new projects and formats for my medium. ❞
The JournalismAI Academy, is organised by the JournalismAI team at Polis – the journalism think-tank at the London School of Economics and Political Science, and it is supported by the Google News Initiative.